Billie Eilish’s Self-Titled Fragrance Is Sweet, Musky, and “Mentally Sexy”

Some people have such a distinguishable image that you can just look at them and know exactly what kind of scents they like to wear —  at least, that’s the vibe I get while talking to Billie Eilish during a brief chat over Zoom on October 8. We’re meeting to discuss her first-ever beauty product, a fragrance aptly named Eilish, which hits digital shelves in November. A combination of sweet, musky, fruity, and woodsy notes, the debut scent is a direct reflection of the singer’s music and personality: mysterious, sensual, and a little bit melancholy (but, you know, in a cool way). 

Straight out of the bottle, Eilish hits you with an intense wave of sugary vanilla that calms down once settled into the skin. That overwhelming sweetness quickly transforms into something indescribably intoxicating as soft tonka bean, cocoa, musk, and berries make their way to the surface. The best way I could describe it is the kind of fragrance you’d wear underneath the coziest cashmere sweater while staring out the window of a dimly lit coffee shop on a rainy evening. Or like sleeping in late on creamy silk sheets. Or a sexy marshmallow — the exact kind of scent I had anticipated from Eilish. 

The fragrance, the singer says, is purely a creation of her own necessity because she desperately wanted to wear something that didn’t exist… yet. “I had the idea [to create a fragrance] million years ago. I’ve always wanted to do this,” Eilish tells Allure. “I was chasing this one scent that I had in my head of vanilla, amber, musk, cocoa, rose, and wood.”

This olfactory idea was just as much about the feeling it could evoke as it was how it actually smells. Inspired by human bodies, Eilish aims to create a sense of intimacy between the person wearing it and everyone who can smell it on them. “I’ve always been infatuated by necks and collarbones and back muscles and shoulders and armpits. I’ve always thought they were really beautiful,” she elaborates. “I wanted to accentuate that beauty without making it about [sexualizing bodies].”

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