Be Still My Millennial Heart: There’s a Juicy Couture Line of Claw Clips and Scrunchies

To all of the millennials out there who lived their teenage years in their Juicy Couture tracksuits (paired, of course, with their Juicy tote) you’re gonna want to get your hands on some pieces from the new Emi Jay and Juicy Couture collaboration. Arriving a little under a month before Christmas, the Los Angeles-based hair accessories brand has partnered with Juicy Couture to create a holiday collection of scrunchies and hair clips.

The collection, which pays homage to the Juicy aesthetic from the early aughts, consists of two scrunchies and six Big Effing Clips. Sweet Dreams Silk Scrunchie in Viva La Juicy ($32) is smattered in Juicy cherries while the Velvet Scrunchie in Wild Thing ($32) is clad in leopard print. Two of the Big Effing Clips also come in these prints. 

You can bring back the days of flashing the serif Juicy font everywhere by wearing the Big Effing Clip in Juicy After Dark or in Pink Snow ($34), each of which have the brand’s logo spelled out in sparkling charms. If wearing logos isn’t much of your thing, one of the Big Effing clips is painted entirely in golden sparkles and another in green zig-zags against a flamingo pink background. However, these two clips are only available in the 7 Days Of The Week Clip Gift Set. 

For all of the major Juicy stans out there, you can get all of the hair clips in the 7 Days Of The Week Clip Gift Set ($168). Each clip is assigned a day from the seven days in a calendar week. 

The Emi Jay x Juicy Couture collection officially launched on November 30. You can still purchase items from the collection on, each retailing from $32 to $168. 

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