Beauty

Hello Va-Va-Voom Lashes! I Tried Selena Gomez’s Rare Beauty Perfect Strokes Universal Volumizing Mascara

In a world of celebrity beauty brands, Selena Gomez’s Rare Beauty does the damn thing. That’s to say: The makeup collection offers unique formulas and textures (we love the cream and liquid blushes), in wearable, flattering shades. The Perfect Strokes Universal Volumizing Mascara is no exception, and very appropriately named. The application process is seamless from start to finish and the thick brush latches onto each individual lash with ease.

I give my lashes a quick curl but don’t even have to reach for a lash primer before I sweep this pitch-black, long-wearing formula across my lashes. The formula doesn’t dry too quickly, so you have some wiggle time to go in with a second layer like I do. Plus, I find that Perfect Strokes — spiked with conditioning castor oil – always leaves my lashes looking fluttery, soft, and free of clumps. Hello, va-va-voom effect without any messy side effects.

You’ll find Rare Beauty Perfect Strokes Universal Volumizing Mascara in the January 2022 Allure Beauty Box.

For the month of January, we are donating a portion of Allure Beauty Box proceeds to Gomez’s Rare Impact Fund, a nonprofit devoted to helping people get access to mental health resources: Allure Beauty Box will donate $5 to the Rare Impact Fund for every new member joining in January 2022, and 5% of all current member box net sales during the month.