Makeup By Mario’s TikTok-Viral Moisture Glow Plumping Lip Serum Is Back in Stock
If you’re on BeautyTok — aka the beauty side of TikTok — I’m sure you can’t even count how many times you’ve seen Makeup By Mario‘s Moisture Glow Plumping Lip Serum pop up on your For You page over the past month since its initial launch in January. (For a refresher on the dozens of videos that have been made about the lip balm à la the clock app, check them all out right here).
Naturally, the product reached virality thanks to the immense praise it received on TikTok. Due to all the acclaim it received on the Internet, two of its shades — Bare Glow and Apricot Glow — “sold out in less than one hour on makeupbymario.com,” according to the brand. Shortly after, three other shades — Bronze Glow, Mauve Glow, and Mocha Glow — “sold out in less than 24 hours.”
You might be wondering why we’re mulling over a product that’s been out of stock, so let’s get into it: the Moisture Glow Plumping Lip Serum is back on makeupbymario.com, not to mention that it also has an über-long waitlist with over 14,000 shoppers. However, shades Bare Glow and Mauve Glow immediately went out of stock after the restock launched on the morning of February 15.
As of this writing, the shade Mocha Glow is the only one that’s still available amongst its range of seven lip shades, which also include Rose Glow, Plum Glow, Bronze Glow, and Apricot Glow. Each of these glossy tinted lip balms contains a heavy lineup of vegan conditioning oils — shea butter, avocado oil, refined kiwi oil, argan oil — that are meant to “plump, nourish, and hydrate” the lips.
Shea butter certainly earns the title as the “it girl” conditioning oil in relation to the others. It’s been used by humans for thousands of years “to relieve dryness.” In more scientific terms, board-certified dermatologist Melanie Palm, M.D., previously told Allure that “[its] fatty acids [help to] restore the skin’s barrier and prevent water from escaping.”
If you want to experience all the glossy and moisturizing goodness of this lip balm, the Moisture Glow Plumping Lip Serum in Mocha is still available for purchase and retails $22 at makeupbymario.com. Run, don’t walk, y’all, because it’s going out of stock fast. (Fingers crossed that there’ll be a restock on sephora.com as well.)