JoJo Siwa and HipDot Just Launched the Most Joyful Makeup Collection

There’s been lots of buzz surrounding JoJo Siwa lately — and literally, in the case of her recent hair makeover that involved cutting off her signature ponytail and buzzing an undercut around her new short style. The singer, dancer, and all-around ray of sunshine also made headlines recently when she was inexplicably and inexcusably not invited to the Nickelodeon Kids’ Choice Awards last weekend. But just as you might expect from Siwa, she’s keeping things positive, and that means launching a vibrant, joy-inducing makeup collaboration with HipDot.

HipDot — which has become known for some of the most fun beauty collaborations with unexpected brands and pop-culture cornerstones like Reese’s, Clueless, Tapatío, and My Chemical Romance — has whipped up a collection with JoJo Siwa that’s nothing short of eye candy. And that’s not just because there are two colorful eye-shadow palettes. The entire array feels like you stepped into a rainbow ice cream parlor inside Siwa’s imagination, complete with sprinkles.

No, really. There are sprinkles in the handles of the 4-Piece Brush Set ($20), which comes with two eye-shadow brushes and two face brushes that are topped with the prettiest multicolor bristles. And the collection gives you plenty of opportunities to use those eye-shadow brushes because there are two different palettes, both of which feature photos of Siwa pre-haircut. 

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