Fashion

THE NEW PRADA ‘SYMBOLE’ CAMPAIGN FEATURING HUNTER SCHAFER


By Crash redaction

For the campaign celebrating the Prada Symbole handbag, three artists approached the same subject matters – the Symbole, and the actor Hunter Schafer – in a series of divergent and distinct portraits. Three artists, three sides of Prada, three points of view. A triptych in its conception, the campaign is created by three of art’s modern masters: Catherine Opie, Thomas Ruff and Carrie Mae Weems, symbolic and powerful names, whose work has rarely, if ever, been printed in the form of a fashion campaign.

The Symbole handbag is inspired by Prada’s iconic Triangle. In the Symbole, the Triangle becomes a luxurious jacquard – woven into the very fabric of the handbag. Geometric, modern, multi-faceted, it is a wordless assertion of Prada’s unmistakable persona. The Symbole couples this to a versatile tote, trimmed in Saffiano leather and proposed in a variety of sizes – a style as multi-faceted as its surface. Here, the Triangle retains its century- old role as a stamp of approval, expressing the highest level of craftsmanship synonymous with Prada.