VERSACE JEANS COUTURE SPRING / SUMMER 2022 DENIM CAMPAIGN
By Crash redaction
‘Forever Young’, the Versace Jeans Couture Spring/Summer 2022 Denim Campaign, draws inspiration from the playful patchworks and the youthful DIY spirit of this season’s denim collection. The brand’s focus, denim, has a relaxed and grungy attitude this season, with vintage inspired stone washes and remastered patchwork styles. Inspired by the collection, the campaign unfolds as a mosaic of colorful portraits in front of candy hued backdrops. The emerging photographer duo from Denmark, Maria and Louise Thornfeldt, captured the stills with their signature softness. Equally colorful and playful, the short film directed by Roberto Colombo, uses animation and a dreamy soundscape to convey the feeling of being inside a bubble and dreaming freely in denim.
Discover the collection below and at versacejeanscouture.com