By Crash redaction

Founded in 1989 by Nathalie Dufour and chaired by Guillaume Houzé, the annual ANDAM Fashion Awards offer a financial support of 620.000€ and a dedicated mentorship to 5 companies chosen after a long and in-depth process of selection. The jury members gathered on Thursday, June 30, to select the fellowship winners of the 2022 ANDAM Fashion Awards. The 13 finalists presented individually their business and creative project to the 33 jury’s members. The Pierre Bergé prize of 100k euros was award to Anthony Alvarez of Bluemarble. Founder and CEO of Tomorrow, Stefano Martinetto will help Anthony Alvarez to structure Bluemarble and manage a safe and global growth for his brand thanks to precious advices in product development, investment, sales and distribution, marketing services, and direct-to-consumer capabilities. The Grand prize of 300k was awarded to Botter. The Special prize of 100k euros went to Robert Wun. For the upcoming year, Botter and Robert Wun will benefit from a privileged mentorship by Bruno Pavlovsky, President of CHANEL’s Fashion, on both the creative and strategic dimensions of their business, in order to develop their label and strengthen their international reputation. The accessories prize of 50k euros went to Dolly Cohen. In order to help his/her brand’s development, Frédéric Maus, CEO of WSN, will offer DOLLY COHEN working mentorship sessions with WSN experts and a strategic and financial support in collaboration with Ulule platform. Selected by a fashion and innovation experts committee in April, Ever Dye won the 2022 ANDAM Fashion Innovation Award, granted with 70k euros. The ambition of the French startup is developing a new dyeing process combined with a bio sourced pigment allowing to dye quicker, using less energy and no petrochemical.

Balenciaga supports ANDAM starting from the 2022 edition as part of its sustainable development program. The Maison is providing fashion finalists with its stocks of fabrics and raw materials for the development and production of their collections. This is an action within the “Powered by Balenciaga” initiative launched in 2020 in the brand’s cultural, environmental, and social departments. Galeries Lafayette’s buying team will meet the winners over the next two seasons in order to guide them with their collection merchandising and sales strategy. Google will offer the ANDAM winners one-to-one mentoring meeting with Sébastien Missoffe, VP Google France and Derek Blasberg, YouTube’s Head of Beauty & Fashion. Instagram will provide the ANDAM winners with dedicated mentoring sessions with Eva Chen, VP Fashion Partnerships, and Clara Cornet, Fashion Partnerships Southern Europe, to develop their digital skills and learn how to make the most of Instagram and Meta family of apps. Mytheresa, the global luxury fashion e-commerce platform, will invite Botter, winner of the ANDAM Grand Prize, to the Mytheresa HQ for a series of working sessions with members of the senior leadership team. They will also benefit
from a 1-year mentoring with quarterly digital touch base and a 360° campaign on Mytheresa digital assets.