LORO PIANA AW 22-23 CAMPAIGN
By Crash redaction
Mario Sorrenti’s powerful portraits capture the essence of Loro Piana’s Fall Winter 2022-2023 campaign. Shot in Brittany, the images feature Mona Tougaard, Edie Campbell and Leon Dame. In this northern part of France, a cool wind whips through the thoughts and reveals the tactile wonders of the house’s craftsmanship, creating a unique connection between the clothes and the environment.
Made from the best nature has to offer – wool, cashmere, alpaca, shearling, Loro Piana offers iconic garments and accessories in a modern tone, playing on attitude and volume. The house explores new styling frontiers with innovative and sensorial fabrics and dynamic silhouettes, all achieved in a perfect balance between masculine and feminine, refinement and functionality, superlative quality and absolute comfort.