BEHIND-THE-SCENES AT AMIRI FW22
By Roisin Breen
AMIRI unveiled a multi-layered launch of its Fall/Winter 22 collection, meticulously documenting the creative process through a behind-the-scenes documentary and extensive monograph, AMIRI Wes Lang, published with Rizzoli.
The conception of the collection was guided by a unique dialogue between Mike Amiri, creative director and CEO, and contemporary US artist Wes Lang. Rooted in the culture of Los Angeles – the city both Mike and Wes call home – it blurred boundaries between fashion atelier and artist studio, woven through a shared vision of distorted Americana.
Inspired by watching Lang in his studio – the live connection between the gesture, the mark and the image; accumulating lines and matter, layering, re-approaching – each garment was treated as a mixed-media canvas. Lang’s synonymous Grim Reapers, folk totems and scattered text elements were brought to life as abstract intarsia knitwear, hand embroidery and impasto brushstrokes that animated surfaces. Multi-dimensional, layers of paint were literally applied to fabric and yarn was left uncut and loose, reminiscent of paint dripping across the canvas.
Alongside the collection, Amiri released an exclusive, behind-the- scenes documentary, which invites the audience directly into the artistic journey behind the collection. Divided into chapters and animated by Lang’s artwork, the film follows Mike and Wes as they exchange ideas and techniques between studios – a live stream of evolving concepts with each stroke of paint – before taking us backstage at the show: Amiri’s first IRL runway shown in their home city of Los Angeles.
An exclusive Rizzoli-published book entitled, AMIRI Wes Lang, further expands the story, documenting the collection’s evolution. Through curated text and photographs, readers are taken on a visual journey through Amiri’s atelier and Lang’s studio as the collection takes shape, from the design of key silhouettes to the hand-painting of original works onto individual garments and finally to the runway show, cinematically illuminated with Lang’s artwork. The release acts as an intimate record of a truly unique crossover moment in fashion and art culture.
The Fall/Winter 22 collection will be available at AMIRI stores, global retailers and amiri.com.