MYKITA X EASTMAN
By Roisin Breen
Established in 2003, Berlin-based Mykita takes a unique approach to eyewear design and production, bringing together all departments under one roof to form the “Modern Manufactory.” At the Mykita Haus in Berlin, the team sees the product through every stage, from conception to the shop floor. The unmistakable Mykita aesthetic demonstrates integrity towards materials and construction, as well as the individual artistry of the craftspeople who create their products. Headed by founder and creative director Moritz Krueger, Mykita is a label committed to reducing its footprint on the world.
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. They are an innovative, pioneering company with a commitment to safety and sustainability and environmental concerns.
Together they have released a short film which showcases molecular recycling – one of the most revolutionary technologies for a sustainable world – as well as providing a look behind the scenes at Mykita’s Modern Manufactory.
Mykita is now the first eyewear label to fully switch its acetate supply to the sustainable Acetate Renew. With a meticulous eye for detail, the artistically shot film highlights the premium quality of this innovative material that has made a complete pivot possible without compromising the appearance or performance of Mykita’s handcrafted eyewear design.
The film is also a showcase for one of Eastman’s pioneering molecular recycling technologies and partly uses CGI to visualize the process whereby previously hard-to-recycle plastics are broken down to the molecular level in order to form recycled acetate in the same quality as the traditional material. This innovation of the circular economy makes it possible to actively divert hard-to-recycle waste from landfills, incinerators or ending up in the ocean.
Eastman Acetate Renew is a mostly bio-based material made from certified sustainable wood pulp that uses recycled waste plastics in place of fossil-based resources. Identical in look, feel and performance to traditional acetate of the highest quality, Acetate Renew results in an eyewear frame with a much lower carbon footprint, reduced by up to a third when compared to the traditional manufacturing process.
Filmed at the MYKITA HAUS in Berlin and the nearby natural surroundings, the joint production from MYKITA and Eastman was directed by Harun Güler and produced by Stink Rising.
The MYKITA ACETATE collection will be available in MYKITA Shops and selected retailers worldwide from the end of September 2022.
Discover more at mykita.com