Fashion

J.SIMONE SS23


By Roisin Breen

Jude Ferrari, creative director and founder of J.Simone, showed for the first time on the Paris Fashion Week schedule, on September 26th at the Bastille Design Center. The runway and front row featured a cast of popular artists and atypical personalities such as Julien Granel, Poupie and Mosey.

After graduating from Central Saint Martins School in Fashion design, Ferrari worked as a stylist for Jacquemus, Zara, Undiz and Written Afterwards in Japan. In 2019, she created her luxury ready-to-wear and accessories brand J.Simone in a reflection of her insatiable creative spirit. 

 Jude herself compares the aesthetic of her brand to a Cronut: a fashionable pastry, blending the French elegance of a croissant with the eccentricity of a colorful donut. J.Simone’s collections are characterized by fluid yet structured cuts. The silhouettes are powerful, colorful and assume originality and humor.

 The designer, sharing her surname with the car brand « Ferrari », decided to play with this coincidence and turn the situation into a sort of amusing revenge. Highlighting a delirious and immersive universe, prestigious brands such as Swaroski, or mythical ones, like Crocs, lent themselves to the game as sponsors of the brand.

 Entitled « Bagnole’ » her Spring/Summer 2023 collection is considered offbeat, drawing its inspiration from popular culture which is overflowing with ultra cliche references, and « bad taste » is en vogue. It culminates in a collision of aesthetics: American Monster Trucks car tuning, Formula 1 racing and an equestrian lexical field. The collection explored infinite combinations of these universes. To wear J.Simone is to enter a world where the absurd becomes chic. 

Discover all the looks below.

Discover more at: @maisonjsimone