Fashion

MERCEDEZ-BENS X KID CUDI EVENT


By Katya Hudson

On Friday 21 October 2022, Mercedes-Benz unveiled its bespoke art collaboration created in partnership with world-class creative Kid Cudi in Paris. The bespoke event was a celebration of the musician’s unique multi-faceted artistry through the lens of human-centric innovation. Alongside the Mercedes- Benz and Kid Cudi collaboration, the event staged the exclusive reveal of the hotly anticipated collaboration between Kid Cudi and renowned artist KAWS. 

Immersed guests went on an interstellar journey through the mind of Kid Cudi, transported into the Musée via a lunar moon path fit with LED screens and mirrors. 

The iconic Musée was transformed throughout the evening by light and digital projections showcasing original Kid Cudi artwork, through video-mapping and the Mercedes-Benz Magical Garage Campaign: a 360-degree digital installation.

Inside, guests were serenaded by a 20-person orchestra playing renditions of iconic Kid Cudi hits, followed by an intimate performance from the American multi-hyphenate musician and creative. 

Few artists have created more of a global impact on fine art with pop sensibility than Kid Cudi and New York-based artist KAWS. During the evening, the anticipated artwork made in partnership with KAWS enveloped the audience via a mirrored screen accompanied by a violinist. The exclusive design inspired by Cudi’s Man On The Moon and KAWS’ iconic COMPANION character champions the collaborators as both the hero and explorer they represent. 

www.mercedes-benz.fr

Kid Kudi

KAWS

Art Collaboration by Ilan Lampl

Art Collaboration by Ilan Lampl

Jenna Bey

Kid Cudi Performance by Ayln Le Dang

Jean- Phillipe Ndjoli

Marie-Victoire Tiangue

Neptune 2000

JS Roques and Alice Barbier

Jean Jacques Ndjoli

Fiona Zanetti

Agathe Mougin

Derek Ali and guest

PARIS, FRANCE – OCTOBER 21: <> attends « Entergalactic With Kid Cudi » presented by Mercedes-Benz at Musee Rodin on October 21, 2022 in Paris, France. (Photo by Darren Gerrish/Getty Images)

Dan Clement

Franck Pellegrino and guest

Paul Samb

Marc Forne

Amina Muaddi and Fary-Lopes

Jordan Vickors

Remo Ruffini

Amina Muaddi

Heron Preston and Paul.jpg

Britta Seeger-and-Gorden-Wagener

Bettina Fetzer

Roger and Mirka Federer

Wisdom Kaye

Shaquille- Aaron Keith

Daniel Grieder and guest

Fary-Lopes

Amina Muaddi and Fary-Lopes

Alice Barbier and Jean Sebastien-Roques

MariE Victoire Tiangue

Cesar Reign

Nigel Sylvester

Emelie de Vitis and guest

Karla Otto and Olivier Chouvet

Marco Gobetti and guest-

Kid Kudi X Kaws

Kid Cudi Performance by Ayln Le Dang